Jay Worthy On Developing Artists, New Music, Meet The Whoops & MORE❗️| Effective Immediately

December 20, 2025 00:20:38
Jay Worthy On Developing Artists, New Music, Meet The Whoops & MORE❗️| Effective Immediately
Effective Immediately w/ DJ Hed & Gina Views ❗️
Jay Worthy On Developing Artists, New Music, Meet The Whoops & MORE❗️| Effective Immediately

Dec 20 2025 | 00:20:38

/

Hosted By

DJ Hed Gina Views

Show Notes

Effective Immediately is a nationally syndicated radio show and podcast that serves as the ultimate destination for cultural conversations, exclusive interviews, and relevant content. Hosted by radio and television veteran DJ Hed and new media superstar Gina Views, the show is dedicated to injecting integrity and authenticity back into the media landscape. With a unique blend of raw authenticity, industry expertise, and cultural relevance, Effective Immediately is redefining media while staying true to the voices that shape it.

0:00 Intro 1:00 Start Of Career 2:30 Developing Artists 4:30 Transitioning As A Rapper & Releasing Music 9:30 Ice-T Feature Story 11:00 Choosing Features 14:00 Meet The Whoops & Performing At The Pop Out 17:00 Unity In LA 19:00 Upcoming Features & Artists

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Episode Transcript

[00:00:04] Speaker A: Yo, it's effective immediately on DJ Head. And we got a special guest in the studio right now hanging out. One of the homies, homegrown shout out to Chuck Dizzle. The homie Jay Worthy is here. [00:00:15] Speaker B: What up? What up, man Head? It's been a long time coming. I'm happy to be here, man. [00:00:19] Speaker A: Yeah, bro, welcome. Welcome to the new crib. [00:00:22] Speaker B: Thank you. Thank you. Yeah, it looks amazing. [00:00:25] Speaker A: You've been out here doing your thing for a while, bro. And before we even get into the music stuff, I want to go back a little bit, because you haven't always been the rapper. What were you doing before the rapper? And what do people. What would you say that people know you for? Because I know you for a certain thing, but I want to get to that. [00:00:44] Speaker B: Well, all right. I think a lot of people probably first came to know about me when I produced Noisy Bompton for Vice, you know, when I helped launch Viceland tv and I did. Did that documentary on Kendrick Lamar and my neighborhood. Before that, though, you know, asap. Yams had discovered me, and then DJ A track had put me out through Fool's Gold. So I was always kind of somebody that was always around music. Before it was me, I was trying to push Earl Swavy through the door, and, you know, I was mentoring the young homie, you know what I'm saying? And it was all about him, you know what I'm saying? And then when he went to jail and then by the time he came out, my career kind of blossomed. So, you know, I've always been kind of organically been. I don't know what you would say. Now they call it anr. I've been always been, you know, putting. Putting people together. You know, when it came down to me, Cardo and Perico forming G Worthy, I thought that would be a good idea. Yeah. When I heard, you know, me and Larry as best friends, you know, my relationship with Alchemist, I put those two together last year. I was able to put Chupacabra together for DJ Quick and Jason Martin. So I think, yeah, before, you know, just a dude from the streets, but always had an ear for music and loved art. And here I am today, you know. [00:02:13] Speaker A: So you mentioned something that's very important, which is the curation of it, and I think that's a lost art, too. Like, just like A and R and artist development. I think that curation is a big thing. Where did you figure out. Where did you get that, like, that ear from or that eye to be able to develop other people yeah. [00:02:31] Speaker B: Cause the eye and the ear. Okay, so let's. I think my pops was. You know, I grew up in a household full of vinyls and music. When my pops. I was explaining this yesterday at the compound at Snoops, when my pops brought me to go buy Doggy Style on cd, he would. He would make me open up this. The insert, and he would be like, contains a sample of. And then he'd pull out the vinyl and be like, see, is this George Clinton record here? You know. Know what I'm saying? [00:02:59] Speaker A: He got you early. [00:03:00] Speaker B: Early. So. And then, you know, same with film, you know, just on the spike. Films early and just showing me cinematography. So, you know, I always. Yeah, I just love art, man. I love music, I love film. I think my eye was trained at an early age to, you know, know what was. What was good and quality. And I just like to bring that element to my work and to whoever I work with. You know what I'm saying? So. [00:03:28] Speaker A: Okay, so we talked about the. The creative direction. I think the last time me and you spoke, I think problem was dropped and I think quick, quick. And problems dropping the Chupacabra or something like that, right? [00:03:39] Speaker B: Yeah. [00:03:40] Speaker A: And when that came out, a lot of people was like, oh, shit. Like, because nobody expect. And then when I was talking to P about it, he was like, yeah, you know, this Jay worthy idea, like, the. The feel of it, the texture, the artwork, the merch, it's like, okay, when is he gonna do this for himself? And then now we get the debut. And I think that the people who are looking at you as like, okay, the creative directive guy, you know, it's kind of like the same thing when the engineers start rapping or when the videographers start rapping. It's like, people like, man, he gotta prove himself, right? So then when the project come out and you see these things, like, you've been rapping for a while, though, like, I like the G worthy shit. Me personal. Yeah, but shout out to perico. But do you notice that. Have you. Have you noticed that people's opinion or view of you has changed musically over time? The more you've been doing it. [00:04:37] Speaker B: Nah, I know, I know, like. Cause you were saying, like, I think people first came to hear about me, though, as a rapper. [00:04:44] Speaker A: As a rapper? [00:04:44] Speaker B: Yeah, yeah, yeah. It wasn't like, first I did the film thing. I'd always been like, doing music. But then when I, like, seriously started, like, you know what I mean? But I. I think people are seeing the progression. I see. I think people are Seeing, like, I feel like this album has been a level up for me. I've been working towards this moment, you know what I'm saying? I feel like it takes 10 years to really, like, make it in something. So now, you know, with all the things that I have under my belt, you gotta think like, look who co signed for me. It started with Yams, then it was a track, then it was Alchemist, then Griselda put me in as the only west coast member. Yeah. Know what I'm saying? Like, these are. This is, like, serious lineage right here. Then Dot and PG Lang and Hitboy, and the list goes on. So people looking at it like, man, he's respected by all the. The greats. And now it's time for me to. To show y' all a real body of work and what I can do. And, you know, and like you said, just. I've always had my hand in street wear, you know what I'm saying? Early on, you know, And I've been embraced by, like, the skateboard culture heavily. That's why on this album, I did a collab with Huff. That's why I went to New York and did a collab with Awake, which is probably, like, the hottest streetwear company right now. And so it's just. I think people are paying attention now, so they can, you know, like, they putting it together and being like, oh, okay. But it's. It's always been that, though, you know? [00:06:14] Speaker A: Yeah, that's. [00:06:14] Speaker B: That's what. That's. [00:06:16] Speaker A: So what made you drop a project and then drop another one the next month? [00:06:20] Speaker B: It's a double album. [00:06:21] Speaker A: I felt like, like, what the fuck? [00:06:23] Speaker B: Well, I did it two weeks in between. But I just, you know, I come from that era head where it's like, I wanted to pay homage to the double disc. I loved All Eyes on Me. I loved Life after death. I loved E40. Element of surprise. And I just felt like, all right, well, everybody knows me for having collaboration albums. Me and Larry June, me and Currency, me and. Me and Al, me and Harry Fraud, et cetera, et cetera. [00:06:49] Speaker A: DJ Fresh. [00:06:50] Speaker B: DJ Fresh. Shout outs to DJ Fresh, Dame Funk, you know what I mean? I wanted to just give them a real studio album. This is the first time I was able to put out a studio album. And I think we. In the streaming era, where people consume things so fast that, you know, every. It's like, look at Justin Bieber. What, is he putting out three albums or something like that? I'm just. I'm just keeping up with the times. But for Me, I loved. I love that album. It's also. The album is a concept album. It was. The aesthetics come from one of my favorite movies, Once Upon a Time in America. And that was a long movie. It's like four and a half hours, you know. So I meant people to listen to the album as an entire thing. But who am I to give y' all 30 songs to listen to at once? So I broke it down into two discs, and that was the thought process in staggering release. Yeah, yeah, yeah, yeah. [00:07:45] Speaker A: So before I did into my two picks, the. What I respect about you is even though, like, I know how I know what my reputation is, I know that people think I'm an asshole. People think I'm critical. Like, I'm well aware you never took it personal. And I would tell you what I would think about records, like, never. And then even when I remember one time we was on the phone and I was telling you what I thought you should do, you was like, you know what? I'm cool on that shit, bro. Like, I'm trying to go over here and get this bag over here. And I was like, damn. I really respected that. Just. Cause a lot of people put music out with no direction. They just spray and pray, like, hoping they hit something. And it's like, no, you very intentional about. No, I don't even care about that over there. I'm trying to go over here and do this. And so for me, that was really a breath of fresh air when you told me that. Cause a lot of motherfuckers just be out here randomly doing stuff. [00:08:39] Speaker B: It gave you an understanding of what I'm about and how I move and what lane I'm in. I don't. Like I said, man, New York was the first to embrace me. I've always came in with a different sound that people might not have understood. And it take time when you doing something, when you take the road less traveled for people to catch on. You know what I'm saying? But when you do it your own way and you stick to your guns, if you know that it's. That it's the. And you happy with it, and you do it because you love it, eventually people will. Will with it. Unless you just trash then I. I don't know. You know what I'm saying? [00:09:13] Speaker A: So the jump with Wiz and Ogz, that's one of them. [00:09:17] Speaker B: Like that one. [00:09:18] Speaker A: Yeah. And then obviously the six in the morning flip with Ice Ticks in the morning. Yo, how the. Okay. Ice T. Don't fuck with people, bro. Yeah, so I only know two people that have a Ice T feature personally. It's you and G Malone. [00:09:33] Speaker B: Okay, so check it out. That whole album is like, I'm big on this. I only really like rock with my friends and like people that I know that I have personal relationships. People don't know about this, but like, in at least where when I work, I've never paid for a beat. I've never paid for a feature in my life. This is all done organically. And that's just kind of how we operate in the world that I work in. That Ice Tea record, I can't front. I've never met Ice Tea before. My big homie, Wacko, he. I told him, man, I gotta. You know, I knew they had a relationship and you know, me and Cube is close. And Cuba was trying to get on the record, but it didn't happen in time. And I was playing different records for Wacko and I had that aside, it wasn't on the album yet. And I gave it to him and he came back and yeah, Ice Tea laid that. So. [00:10:24] Speaker A: Damn. [00:10:24] Speaker B: Yeah, that was, you know, and just being a kid, you know, like, shout out to Wacko. Yeah. You know, watching, you know, New Jack City and Breaking and all the shits. You know what I'm saying? It's just. That's Ice T, man. There ain't no. There ain't no gangster rap without Ice T. You know what I'm saying? [00:10:41] Speaker A: Ice T is one on one, bro. [00:10:42] Speaker B: One on one for sure. [00:10:44] Speaker A: I think there was another song. Oh, the collaborations were interesting to me. Did you already have in mind that you like these people or was it more like, did you already know I'm gonna put these people together, or was it just like, came together? Because these pairings are kind of. I'm just tell you, a couple. Spice one and bun B, that was fire to me. OK. And then you got J 305B legit. [00:11:09] Speaker B: Yup. [00:11:10] Speaker A: And then you have. Hold on, let me go to this other one. Hold on, let me go back to the first one. It was three of them that I was like, what the hell? Hold on. Oh, Kamiyah. Yeah, Kamiya and Cardo, right? [00:11:31] Speaker B: Yeah, but they get down. They get down with each other. [00:11:34] Speaker A: Okay. [00:11:35] Speaker B: That was kind of more like a similar one. Go ahead if you got any. [00:11:39] Speaker A: No, no, go ahead. [00:11:40] Speaker B: So, I mean, Spice One and Bun B, both my. My friends, you know what I mean? They've both worked with each other in the past and they're both on Jive records. So that's why I called it Jive 95. I heard that beat, and I knew automatically it reminded me, like, of America's Nightmare album. That spice one put out. It sounded like an old spice one song. So I put that together as far as J305 and be legit. But both of them have just, like, these voices that cut through so good on certain beats. And that just. I felt like that was a cool pair up right there. Who else did we say on there? Oh, I mean, put in E40 on a Harry Fraud beat. I never. I don't think anybody had ever done that. So that was cool. You know, other ones on there, like, I brought Lavin K to get on that. George, George Clinton and Parliament Funkadelic. I mean, you know, me and George got a whole album coming out now next year. [00:12:39] Speaker A: You and George Clinton? [00:12:40] Speaker B: Yeah. George hit me up, invited me to his house. [00:12:43] Speaker A: George? George Clinton. [00:12:44] Speaker B: George hit me up. [00:12:44] Speaker A: He called you and said, come to the house? [00:12:46] Speaker B: Yes. And I flew to Tallahassee, but before that, he invited me. You say that out against normal, but go ahead, man. Life just be happening, man. Like, even the other day, Method man facetimed me and was like, man, I'm a fan. I'm sorry I couldn't get on the album. And here's this record. So we working on the documentary soundtrack right now. So that'll be on there. Me and Meth got one. That's crazy. I just be trying to create moments with the music, man, and pay homage to the era that inspired me. But back to George. George. I look at myself like this. I never really looked at myself as a rapper. I felt like I was a funk artist, you know what I'm saying? And I just kicked it. [00:13:25] Speaker A: Now that you say that, that makes a lot of sense. [00:13:27] Speaker B: Yeah, I'm a funk artist. So when I took it, that's the highest pinnacle you could take it to in funk. So when the Godfather of Funk call you and tell you he want to work with you, I mean, you get on the plane. Yeah. And. And at this point, like, y' all can't tell me. Cause that there ain't no. First of all, there ain't no west coast without George Clinton. There's no doggy style, there's no chronic. But for me, I'm not in competition with other rappers. I'm not in competition, period, because I'm in my own lane with music, and I do my own thing. But that, to me, was, like, all the recognition I probably ever needed. After that, I'm like, shit, what? Who? Unless Michael Jackson, Ghost come And tap me on the back and. For sure. [00:14:13] Speaker A: Now, last thing I gotta ask you is we got introduced to Meet the Woops via J. Worthy. [00:14:19] Speaker B: Yeah. [00:14:20] Speaker A: Is that still a thing? Because I know, like, that's still a thing. [00:14:24] Speaker B: Yeah. We just inked a deal with a major and Hitboy produced the whole project. [00:14:29] Speaker A: Announcement time. [00:14:30] Speaker B: Yeah. [00:14:30] Speaker A: Are you in? Can you say or what, what the deal? [00:14:34] Speaker B: Well, I can. I can tell you it's with a major label and you know, we have some higher ups that. Yeah, I don't want to say too much, man, but it's just, it's. It's on a major and Hit Boy produce it, man. When they see it, you're going to be very surprised. [00:14:51] Speaker A: Congratulations, brother. Also, we got. Before you go, we got to talk about the pop out because we hadn't talked since then on the mic. [00:14:58] Speaker B: Real shit. [00:14:59] Speaker A: But that was a big moment for us. What was that like for you? And then, like, from the beginning to, I guess, the end result, man, you. [00:15:06] Speaker B: Know, all of it happened so fast, but it was great, you know, it was a chance for us as homies to come together and rock, you know what I mean? My whole thing with Meet the Whoops was always just trying to showcase some new talent out of LA that might not get heard over this type of production. I just wanted to bring them into my world. And, you know, that record, I feel like when we hit that stage at the Pop out, out of all the opening acts, this is just how I feel. We had the most presence. We came out there all black and red. Like when people saw us hit the stage and we came over that Dr. Dre intro on the Chronic, that was just. Yeah, it felt. It felt good, man. I think the reaction was good too. I was seeing a lot of people. Like Charlemagne asked you on the, yeah, who is those dudes in the red? Or something like that, you know what I mean? And I was like, okay, so, yeah, man, we shook the world up that day. And it just felt good seeing LA unified and all of us together to stand as one. And I hope that we could do that again. [00:16:12] Speaker A: I don't want to get into the weeds of it, but I do love that we changed the narrative of a lot of things. And also. Well, before I get to that, I want to thank you. You know what I'm saying? Thank you. And the homies too, because y' all really, like, y' all just went with whatever. I was like, y' all just ran the program. [00:16:31] Speaker B: We had to. [00:16:31] Speaker A: And I was just really grateful that I didn't have to, like, do a whole bunch of talking and convincing. It was just like, hey, bro, I got 28 minutes, bro. I need y' all to work with me. And the thing was, for me, from my pov, I was like. I was going into it, like, fuck, bro. I don't know how I'm gonna pull this off, but y' all made it easy for me, so thank you for that. [00:16:48] Speaker B: Yeah, yeah, yeah, yeah, yeah. [00:16:50] Speaker A: The other thing is, after the pop. [00:16:53] Speaker B: Out. [00:16:56] Speaker A: I saw, like, we got a lot of love from all over the world, right? [00:17:00] Speaker B: Right. [00:17:00] Speaker A: Cause that was. It was a world thing. [00:17:01] Speaker B: We're on billboards all over the world, everywhere, right? Yeah, that shit was wild. [00:17:04] Speaker A: I don't want to get into the weeds of it, but I did see later on that there was, like, a unity walk or something like that that happened in Compton. In Compton. And then I just noticed a spiral of. From that point forward, that whole week, there was, like, a spiral effect of, like, love that just started happening throughout the city. I want to get your POV on that, too. [00:17:22] Speaker B: It was. And then, like, shortly after that, we sh. They not like us video. And I remember, like, bailing from, like, our neighborhood to another neighborhood or driving and having to park in a neighborhood that would have been out of bounds for me or. You know what I'm saying? And felt comfortable and it felt good, you know what I'm saying? And the whole city was unified for that bit, you know, and reminds me of, like, you know, rest in peace, Nip. You know, the goat. When. When Nip passed, it unified a lot of things in people, and people came together for a greater cause. I would love to see more of that, you know what I'm saying? I would love for it to last longer than just, like, a couple weeks, like, you know, la. We always have had this, you know, even since the. The truce and Nine Deuce, it didn't last that long, you know what I'm saying? Like, it. It. Because of the politics and the way things are out here, it's hard to control that. But when we do get together, you know what I'm saying? Like Pac said, and to live and die in la, you know what I'm saying? So, yeah, man. Unity, dog. Unity. I'm pushing for unity, and I would love to see more of that, man. [00:18:32] Speaker A: Well, look, bro, like I said, I'm thankful and I'm happy for you, bro. [00:18:37] Speaker B: Yeah. [00:18:37] Speaker A: I want you to continue to keep doing your thing. [00:18:39] Speaker B: Definitely. [00:18:41] Speaker A: I would prefer if you give me a little bit more than two to three weeks in between. Albums just because I got to do. I got you. [00:18:47] Speaker B: Hey, hey, that's the first time and probably the only time that'll happen. [00:18:52] Speaker A: I need like, bro, you gotta give a. [00:18:54] Speaker B: A break. [00:18:54] Speaker A: Like I need. [00:18:55] Speaker B: Yeah, he gun said it. He said this is. He said y' all are never witnessed nothing like this again. From all the way from the production to the features to everything. But, hey, next one, I could just give y' all a solid 10. 10 songs. [00:19:08] Speaker A: And I appreciate it. [00:19:09] Speaker B: Let y' all sit with that. [00:19:10] Speaker A: Also, I pre you and the Goldfish project. [00:19:13] Speaker B: Oh, yeah. As well. [00:19:14] Speaker A: Shout out to Hit Boy and Alchemist. [00:19:15] Speaker B: Definitely. [00:19:16] Speaker A: Definitely that Goldfish album. A lot of people talking about that as well. [00:19:19] Speaker B: For sure. For sure. [00:19:20] Speaker A: Do you have any features coming up that we don't know about that you haven't? Yeah, I mean, you told us about the Method man. [00:19:27] Speaker B: Shoot. Yeah. [00:19:27] Speaker A: I mean, I didn't. I was everything. [00:19:30] Speaker B: I got everything. Only person I don't got on a record right now, we got one in the. In the stash somewhere is Kendrick, but one that's coming out. You know what I mean? I. Anybody that I've ever wanted to work with, I'm. I got coming out with. From the legends to the. To the young dudes. So next year, if they thought this year was big, this next year finna go even more stupid. [00:19:52] Speaker A: That's what's up. Who. Who is Jay Worthy paying attention to? That's not affiliated with Jay Worthy. Like, what's the. What's the. Who's the person that you listen to their music, checking them out. Let's just give them a shout out real quick. [00:20:02] Speaker B: There's a cat out of my section. His name is Vacasso. He's super talented, man. And it's not what you would expect coming out of Compton. So I encourage everybody to go check out Vicasso. [00:20:16] Speaker A: Vicasso. [00:20:17] Speaker B: Vicasso. V I C A S S O For sure. [00:20:21] Speaker A: Well, Jay Worthy is here. Once upon a time, man. The doc on the way. When we got a date. [00:20:26] Speaker B: We don't. It's in the middle of getting edited. [00:20:29] Speaker A: Coming soon. [00:20:29] Speaker B: Coming soon. [00:20:30] Speaker A: All right, Jay Worthy is here. It's effective immediately.

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